Its a debatable one and will be for sometime until we all have evidence from our own analytics to know what works for each one of us. A lot of those eCommerce sites are gearing up for this holiday season already... if you haven't received 'The Best Deal this Season' email yet... consider yourself lucky to have been saved from all the spam.
Coming back to the point, have we really figured out what our marketing strategy should be for different devices Dktops, Tabs, Mobs etc. Have we looked at devices as clusters of common personality traits or affinity towards certain symbolic products, do you think people with the same devices are related in someway, have some common behavior patterns and tend to spend on similar products. Are you aware of products which will sell more from a tab or a Smart-Phone compared to other devices. If you agree, then you should have a plan to identify these and target them with suitable products. If you haven't you are loosing out because some of them are already doing it. Here is an infographic from ThreatMetrix which comes close to explaining this
GA will help you distinguish your traffic, that aint enough. You have to use Custom Variables or Sync your GA data with the CRM to identify device to product to revenue to volume to repeat-vsitor co-relations.
Here are 5 things you shouldn't miss out on if you know your visitor has a Tab or a Smart Phone.
1. Make your Website Mobile-Ready
2. Identify top 5 m-devices who buy from your website (Volume & Revenue)
With the help of custom variables in GA syncing your Analytics with your CRM will help you find this metric. Once you have found this you will have to strategize around this. are you going to lauch specific campaigns to market products to visitors having similar devices, targeted coupon code e-mailers, Download our app campaigns.
3.Use the Page Revenue Participation metric to identify hidden opportunities when visitors use mobile devices
If you are not already aware of this you can Google this term to know more. Simply put PRP will help you identify opportunities which funnel visualizations or Top Conversion pages will not reveal. Here is a sweet blog from the all time Super Hero of analytics Mr.Mortensen on using a Page Revenue Participation Metric for conversion optimization
4. Targeted Drip Mail Campaigns
Target your communication around what are your visitors with similar devices most likely to buy. You can automate this by either using a marketing automation product or just by manually scrubbing your data and making clusters.
5. Conduct Surveys
Some websites wait as they have planned a revamp of their page before they conduct surveys. Its imperative you get real time feedback and incorporate changes in your apps or m/sites to suit specific needs of certain devices.
Coming back to the point, have we really figured out what our marketing strategy should be for different devices Dktops, Tabs, Mobs etc. Have we looked at devices as clusters of common personality traits or affinity towards certain symbolic products, do you think people with the same devices are related in someway, have some common behavior patterns and tend to spend on similar products. Are you aware of products which will sell more from a tab or a Smart-Phone compared to other devices. If you agree, then you should have a plan to identify these and target them with suitable products. If you haven't you are loosing out because some of them are already doing it. Here is an infographic from ThreatMetrix which comes close to explaining this
GA will help you distinguish your traffic, that aint enough. You have to use Custom Variables or Sync your GA data with the CRM to identify device to product to revenue to volume to repeat-vsitor co-relations.
Here are 5 things you shouldn't miss out on if you know your visitor has a Tab or a Smart Phone.
1. Make your Website Mobile-Ready
If you don't have this you should gear-up and get one before the season sale picks up. Most people will be using their Tab or their Smart Phone to buy. If you are done and going to launch your m/website soon here are some Best Practices for m/website which will help you to build it better and then get the most out of your investment. The w3c guidelines for mobile-websites are the best i have run into so far.
If you are noticing a huge surge in repeat visitors from your m-traffic its time to build apps to enable these vistors to transact online, make online reservations in your physical stores from their device, Personalize their products and what have you.
2. Identify top 5 m-devices who buy from your website (Volume & Revenue)
With the help of custom variables in GA syncing your Analytics with your CRM will help you find this metric. Once you have found this you will have to strategize around this. are you going to lauch specific campaigns to market products to visitors having similar devices, targeted coupon code e-mailers, Download our app campaigns.
3.Use the Page Revenue Participation metric to identify hidden opportunities when visitors use mobile devices
If you are not already aware of this you can Google this term to know more. Simply put PRP will help you identify opportunities which funnel visualizations or Top Conversion pages will not reveal. Here is a sweet blog from the all time Super Hero of analytics Mr.Mortensen on using a Page Revenue Participation Metric for conversion optimization
4. Targeted Drip Mail Campaigns
Target your communication around what are your visitors with similar devices most likely to buy. You can automate this by either using a marketing automation product or just by manually scrubbing your data and making clusters.
5. Conduct Surveys
Some websites wait as they have planned a revamp of their page before they conduct surveys. Its imperative you get real time feedback and incorporate changes in your apps or m/sites to suit specific needs of certain devices.
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